For example, when I uttered those words to myself, a very interesting solution appeared. It drove me to visit three major hospitals in my area and, working with their Human Resources Department, I worked out a benefit for their employees to provide them a variety of benefits and discounts at my park.
Why did I do that? Think about it, hospitals are usually major employers in an area, they have three shifts of people, and many work weekends. Hospital staff have Mondays, Tuesdays, Wednesdays and Thursdays off. It is a great market to boost low occupancy times while providing valuable R and R to these hard working, high stress professionals.
As an association member, when I attend meetings and seminars my goal is very simple and focused. All I need to do is to come away with one good idea to increase revenues and/or one good idea to curb expenses to make it all worthwhile. Typically, I come away with a whole lot more than just two actionable ideas. Make plans to attend your spring state meetings (review the meetings calendar on www.arvc.org ). Representatives from ARVC will be present at most of the state meetings this year. Bring your challenges and your ideas; we'll see you there.
